Are you aware that 46% of all internet searches contained local intent? A business must actively work on the local SEO. Local SEO is an effective online marketing strategy that drives traffic and revenue to all business sizes. Local search engine optimization will be a vital factor in how a business ranks in Google Maps, Search, and more.
A business can attract customers organically and learn more about conducting Local SEO strategy.
Optimizing online presence
Local SEO optimizes online presence by attracting more business from the relevant local searches on search engines such as Google. It may involve various strategies to boost the website’s visibility in the local search results. Thus, potential customers in the area find a business.
Is local SEO essential?
Indeed, local SEO has been a vital factor in gaining traffic to a business. In fact, 50% of smartphone users visit a business within a day of the local search. It does not matter if you are a local business or with hundreds of locations around the country, Local SEO is a key to stand out from the competitors and drives business success.
Investing in local SEO provides you with the strategies and tools needed to benefit the following:
- enhance your online visibility
- attract relevant traffic
- drive tangible business results
Local SEO works when someone searches for a specific product or service with a location-based query, such as:
- plumber near me
- coffee shop in Texas
As a response, the search engines display a list of relevant businesses matching the user’s query and located in or near a specified area. The search results are influenced by different local SEO factors, including:
- business’s nearness to the user’s location
- relevance of search query
- reputation of the business’s online presence
Businesses can boost their chances to appear in local search results and attract nearby customers with different Local SEO strategies:
- Google My Business listings
- Other online profiles for local search
Local SEO Strategies
Local SEO efforts show results depending on different factors, including:
- competitiveness of your industry
- quality of your optimization efforts
- specific strategies you are implementing
You can see improvements in local search rankings in a few weeks to months. You can see the results sooner after using the local SEO strategies. Here is a list of effective local SEO strategies:
- Local content marketing strategy
- Local link-building strategy
These two local SEO strategies are not a complete list, but they can give an insight into what more complex the local SEO techniques look like.