In May, China’s Chiang Kai-shek government announced the death of its mascot, Chainsaw, who had been a staple of the country’s media since the early 1900s.
He died in his sleep, his family said, having been diagnosed with terminal brain cancer in the capital Beijing on January 25.
“We were saddened to learn that Chainsaw has died at this early stage,” Chiang’s spokesman told the state-run Xinhua news agency, adding that he had been ill for a long time and “would have turned 62 in December.”
The announcement followed a national campaign to raise awareness of the health problems caused by the disease, which has claimed the lives of more than 60,000 people and caused billions of dollars in economic losses to China over the past decade.
As China’s economy struggles to recover from the devastating effects of the pandemic, the government has promised to make changes to the nation’s media and culture to improve the lives and health of the population.
In January, the country held its first ever nationwide media convention to promote improved coverage of the disease.
The government is also considering introducing a new type of media that would include “cinematic” or “real-time” video clips that would be available for viewers to watch at their leisure.
“The Chiang-Kai-sheks government has decided to put its attention on improving the health and safety of the public,” the ministry of culture and information said in a statement in May.
The official Xinhua News Agency said the government would announce a new national campaign, dubbed the “Chainsaws and Chainsaws,” later in the month.
“Champs and chainsaws” is a term that means “hand-made,” “papermaking” or other hand-made materials.
The name came from a character who wields a chainsaw.